Вакансия Head of Marketing

Skills

• Google Analytics
• Firebase
• Microsoft Power BI

Описание вакансии

Your future challenges

• Optimization of digital marketing processes to boost ROI
• Analysis of the current marketing strategy for adaptation and improvement
• Development of analytical tools to comprehensively evaluate marketing performance
• Brand awareness increase and market reach expansion

Impact you will make

• Team leadership
  • Combine long-term strategic vision with achieving specific, measurable short-term goals
  • Lead the team to maximize efficiency and foster a results-driven culture
  • Motivate, train, and develop the team
• Marketing technologies and digital marketing
  • Plan and manage marketing automation processes using relevant platforms and tools to reduce manual execution of routine tasks and enhance efficiency
  • Develop and oversee a multichannel digital strategy that aligns with the company's primary goals
  • Focus on customer segmentation and manage CRM campaigns
• Strategy
  • Manage the mobile marketing strategy
  • Oversee performance marketing focused on measurable results
  • Develop brand management and positioning strategies to increase market share
  • Engage in strategic management and marketing budget planning
• Analytics
  • Manage and integrate analytical tools to collect and analyze data, track conversions at each stage, and identify where customers drop off
  • Develop and implement customer journeys, gaining a full understanding of the user experience, identifying bottlenecks, and optimizing the customer path
  • Analyze and interpret data to optimize marketing strategies

Skills we are looking for

• 5+ years of experience in marketing
• 3+ years in a managerial position
• Intermediate+ English proficiency
• Understanding of multi-channel digital marketing and key principles for building campaigns on effective platforms to meet performance targets
• Ability to create reports and interpret results using Google Analytics, Firebase, Power BI, and other platforms
• Skills in building user segments and establishing effective communication channels, including automation
• Capability to analyze the target market and competitors and to develop effective strategies for achieving business goals
• Experience in creating and implementing marketing strategies and managing brand development
• Understanding of budgeting principles and building campaigns focused on ROI (ROMI)
• Ability to establish and maintain effective communication within the marketing team and cross-team collaboration to solve work tasks with minimal effort and time