Вакансия Marketing Generalist

Skills

• Google Ads
• Facebook
• Instagram
• SEO tools
• Google Analytics
• MailChimp

Описание вакансии

The ideal candidate: will develop, implement, and optimize our marketing campaigns across various platforms, including but not limited to PPC (Pay-Per-Click) Campaigns, Search Engine Optimization (SEO), and Email Marketing to increase our brand awareness, drive traffic, and generate leads.

Key Responsibilities:

• PPC (Pay-Per-Click) Campaigns:
  • Plan and execute PPC campaigns on various platforms, including search engines and social media, prioritizing Google and Facebook.
  • Continuously analyze and refine campaigns to improve click-through rates (CTR) and conversion rates, while maintaining target CPA.
  • Conduct keyword research, create compelling ad copy, and collaborate with designers on ad designs.
• Search Engine Optimization (SEO):
  • Implement on-page and off-page SEO strategies to improve organic search rankings and drive website traffic.
  • Perform regular keyword research, competitor analysis, and SEO audits.
  • Optimize website content, meta tags, and internal linking to enhance search engine visibility.
• Google Analytics:
  • Utilize Google Analytics to track and report on website traffic, user behavior, and campaign performance.
  • Provide insights and recommendations based on data analysis to inform marketing strategies.
  • Set up and maintain goals, funnels, and custom reports within Google Analytics.
• Email Marketing:
  • Work with the team to develop and execute email marketing campaigns.
  • Create compelling email content, segment email lists, and perform A/B testing to optimize open and click-through rates.
  • Monitor email campaign performance and make data-driven adjustments to improve results.

Requirements:

• Experience managing Facebook/Instagram (Meta) and Google Ads campaigns.
• Strong knowledge of PPC strategies and best practices.
• In-depth understanding of SEO techniques and tools.
• Proficiency in Google Analytics and the ability to interpret data effectively.
• Experience with email marketing platforms such as Mailchimp.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to work independently and as part of a team in a fast-paced environment.
• Detail-oriented with a focus on delivering high-quality results.