Вакансия Tik-Tok Marketing Manager for Mobile Apps

Skills

• AppsFlyer
• TikTok
• Google Play
• App Store
• Facebook
• Snapchat

Описание вакансии

We are looking for a mobile app marketing specialist (primarily for Android) with a focus on TikTok to strengthen our marketing efforts. We are an IT company developing mobile applications in the fields of productivity, AI, finance, various switchers, and connectors. Due to team growth and ambitious plans, we aim to enhance our work with TikTok as one of the powerful User Acquisition channels.

Responsibilities:

• Managing advertising campaigns on TikTok.
• Setting up attribution for various traffic sources.
• Using trending tools and approaches in media buying and analytics.
• Allocating marketing budgets across apps and channels.
• Scaling existing campaigns.
• Testing creative concepts (in parallel with main ad campaigns).
• Launching soft launches of new products and moving on to global launch.
• Deeply analyzing campaign performance, searching for insights to improve results.
• Tracking new effective promotion channels.
• Continuously monitoring the mobile app market, exploring niches and trends.

Requirements:

• 2-3 years of experience in mobile app marketing (Android, iOS) with subscription-based monetization;
• AppsFlyer certification (a plus if you’re also well-versed in other analytics systems);
• Proven ability to independently plan and execute marketing strategies for apps;
• Strong analytical thinking: a deep understanding of key metrics (CTR, IP, IPM, CPI, CPA, ROI, CAC, ARPU, LTV, etc.);
• ASO knowledge for Google Play and App Store;
• Patience and persistence – the ability to achieve results despite any challenges.

A plus:

• Experience launching projects from scratch;
• Hands-on experience with TikTok, Facebook, Snapchat;
• Familiarity with other user acquisition platforms.