Вакансія Product Marketing Manager

Skills

• CRM
• Google Analytics

Опис вакансії

Tasks and Responsibilities:

• Identify new Ideal Customer Profile (ICP) from scratch through market research, competitive analysis, and existing customer insights.
• Develop marketing campaigns by defining target audiences and building out the right marketing content – blogs, webinars, events, email campaigns, website landing pages, and other enablement collateral to support the product marketing team.
• Create compelling, in-depth product demo videos to support prospects throughout the sales process.
• Work closely with our product, sales, and customer success teams to drive revenue, product growth & customer retention.
• Empower our sales team to solution sell by crafting comprehensive sales scripts & custom demo environments tailored to different customer segments, needs, and industries.
• Deliver revenue and improvements in conversion rates across core investment areas and new product launches.
• Run go-to-market strategies and support market requirements for core investment areas across multiple products, geographies, and user/persona experiences.
• Manage demand generation, go-to-market projects, and communications internally and externally to achieve agreed-upon success metrics and internal KPIs.
• Create and update campaign assets, including but not limited to landing pages, email, video, graphics, and ad copy.
• Research and investigate competition and own positioning for our product, partner, and operational capabilities.
• Additional duties and responsibilities as necessary.

Qualifications, Skills & Experience:

• Bachelor’s degree in Marketing, MBA preferred.
• At least 8-15 years of experience in product marketing, with a strong preference for candidates with experience in the cybersecurity or technology sectors.
• Must have experience with Threat Intel, MDR, SIEM, Purple Teaming, Breach and Attack Simulation.
• Strong analytical skills with a penchant for data-driven decision-making.
• Excellent communication and interpersonal skills, capable of engaging with various stakeholders, including customers, partners, and team members.
• Creative thinker with a strategic mindset, able to see the big picture while also paying attention to detail.
• Familiarity with the latest marketing technologies and platforms, including digital marketing, CRM, and analytics tools.