Вакансія SEO Lead

Skills

• Google Search Console
• Google Analytics
• Ahrefs
• Screaming Frog
• CRM

Опис вакансії

Join our collaborative Marketing team as an experienced and curious SEO Lead, where you’ll be instrumental in driving our online growth. If you’re passionate about leveraging your expertise in search engine optimization to elevate content and expand our visibility, we’d be thrilled to welcome your contributions.

Requirements:

• Experience localizing multilingual websites (6+ languages).
• Proficient in white hat SEO techniques.
• Experience working with global markets (EMEA, USA) and SaaS products.
• Deep understanding of tools such as Google Search Console, Google Analytics, Ahrefs, and Screaming Frog.
• Proven ability to create and manage content plans.
• B2 level English proficiency or higher.
• Knowledge and experience with CRM systems.
• Demonstrates initiative and intellectual curiosity, with a willingness to experiment.
• Results-oriented with strong strategic thinking capabilities.
• Possesses leadership skills and the ability to motivate teams.
• Adaptable to changing environments and proactive in seeking innovative solutions.
• Open-minded, flexible, and creative thinker.
• Strong business acumen.

Responsibilities:

• SEO Strategy & Planning
  • Lead a full audit of technical SEO, content, and backlinks to shape both short- and long-term strategies focused on traffic and lead growth.
  • Define KPIs (traffic, conversions, keyword rankings) and align all SEO efforts with business and revenue goals.
• Technical SEO & Site Health
  • Ensure smooth crawling and indexing by resolving 404s, duplicates, metadata issues, and implementing schema.
  • Continuously optimize site structure, performance, and UX.
  • Leverage tools like Ahrefs, Screaming Frog, and GSC for ongoing health checks and improvements in collaboration with the dev team.
• Content Strategy & Localization
  • Build a keyword-driven content plan focused on high-intent, high-volume topics.
  • Optimize existing content for structure, relevance, and internal linking.
  • Manage localization efforts across 6+ languages, ensuring content aligns with SEO goals and resonates with each market.
• Authority Building & Link Strategy
  • Develop and lead a scalable backlink strategy (organic and paid), focused on trusted, high-authority domains.
  • Oversee outreach, ensure link quality, and measure impact via Google instruments, other tools and relevant KPIs.
  • Support brand visibility through optimized profiles, partner directories, and referral sites.
• Performance Tracking & Reporting
  • Track organic traffic, rankings, and conversions with a focus on attribution and pipeline contribution.
  • Use HubSpot and Google instruments to tie SEO impact to business outcomes.
  • Deliver clear, actionable monthly and quarterly reports, with insight-driven next steps.
• Team Leadership & Innovation
  • Manage SEO contributors (developer, website content specialist, outreach specialist) with clear task ownership and regular check-ins.
  • Foster a test-and-learn culture, exploring new tools and AI-based automation to scale efforts.
  • Run competitive analysis to uncover gaps and apply innovative tactics to stay ahead.
• Cross-Functional & Global Alignment
  • Partner with Sales and Marketing to optimize lead generation from organic channels.
  • Collaborate with Product and IT teams on technical priorities and roadmap integration.
  • Develop region-specific strategies for EMEA, US, and other markets—ensuring content and tactics are locally relevant and technically sound.