Вакансія SEO Team Lead

Skills

• SEO tools

Опис вакансії

We are excited to offer you the opportunity to join our dynamic and free-spirited department, where experienced and talented individuals thrive. As a SEO Team Lead within our team, you'll have the chance to showcase your skills and expertise.
In our team, we prioritize trust, creativity, and a results-oriented approach. We value continuous development, a money-making mindset, effective communication, and impact. Our mission is to attract the best experts in the field and ensure their success and satisfaction within our team.

Responsibilities:

• Develop and execute a practical action plan to achieve traffic goals set by the Head of Direction, validated by the Head of SEO.
• Set up a team of SEO specialists. Organize the work of a team: assign and monitor tasks, track workload, and ensure the necessary resources are available.
• Handle human resource management of the SEO team: evaluate and grade specialists, track performance. Identify a person's strengths and weaknesses, form PDPs, and provide direct training.
• Work alongside SEO specialists on each project to prepare and coordinate the implementation of SEO strategies.
• Take responsibility for collecting and monitoring team metrics (KPIs).
• Plan and oversee the SEO budget.
• Conduct competitor analysis to form SEO strategies and make effective decisions.
• Develop crisis action plans (sudden algorithm updates, significant traffic drops, etc.).
• Collaborate with the Product Manager to discover new ways of attracting traffic and propose methods for improving the CTR of existing traffic.
• Form hypotheses and monitor testing, collect and analyze data and results, identify trends, derive insights, and implement best practices.
• Recruit and manage freelance resources for the team when necessary.
• Launch new projects.

What we expect from you:

• Experience in leading a team of SEO specialists, both in task management and human resource management.
• Strong organizational and project management skills, including the ability to break down goals into actionable tasks for the team.
• Experience in conducting in-depth market and niche analyses, with proficiency in relevant analytical tools.
• Experience in search optimization of local projects and/or cross-domain website networks.
• Experience in iGaming or a strong understanding of this niche is a plus.
• Proven experience in promoting large-scale projects.
• Data-driven approach to developing comprehensive SEO strategies, along with successful case studies.
• Proven track record working with Tier 2-3 markets (experience with Tier 1 markets will be an advantage).
• Experience in building websites from scratch with a focus on SEO, understanding the entire “website as a project” development cycle.
• Experience with unconventional link-building methods (acquiring links in places where others could not).
• Strong technical SEO expertise.
• Experience in process automation.
• Experience solving complex SEO challenges (negative impacts from search updates, project stagnation, etc.).
• History of regularly conducting SEO experiments with successful results.
• Experience of SERP monopolization for target keywords through project scaling.