PayDo — вакансии

PayDo Marketing Team invites an experienced Search & Performance Marketing Manager to optimise our digital presence, manage advertising campaigns, analyse performance metrics, and drive sustainable growth.
This is a chance to contribute to a top-tier FinTech product with strong competitive advantages while adding a high-level case to your portfolio.
If you have extensive experience in paid advertising and/or search engine optimisation – ideally in both – and take a data-driven approach to driving traffic and conversions, then you are exactly who we need for this role.
It would be a huge advantage if you have a portfolio or any success cases in SEO, PPC, or both, along with before-and-after analytics, and can include them in your CV when applying for this role.

Your regular tasks:

PPC:

• Create, manage, and optimise paid advertising campaigns across Google Ads, Facebook Ads, and other digital platforms.
• Plan and execute paid media strategies to drive growth while maintaining budget control.
• Monitor and analyse key performance indicators (KPIs), including ROI, ROAS, CPA, CPC, CTR, CPM, CPL, and other relevant metrics.
• Leverage Google Analytics, Tableau, or Looker Studio for campaign tracking, reporting, and visualisation.
• Conduct A/B testing for ad creatives, landing pages, and bidding strategies.
• Optimise paid campaigns by improving Quality Score, refining targeting, and enhancing the landing page experience.
• Collaborate with content and design teams on high-performing ad creatives and with development teams to optimise landing pages.
• Conduct in-depth competitor analysis to benchmark PPC strategies and identify growth opportunities.

SEO:

• Develop and execute SEO strategies to increase organic traffic and improve search rankings.
• Conduct keyword research and optimise website semantics to enhance brand visibility.
• Manage and update the content marketing strategy, ensuring SEO best practices are applied.
• Oversee external SEO efforts, including backlink building and outreach campaigns.
• Monitor SEO performance through Google Analytics, Google Search Console, and other tracking tools.
• Conduct technical audits and implement on-page optimisation improvements.
• Generate reports on SEO effectiveness and recommend enhancements.
• Perform competitor analysis to identify opportunities and threats in the market.

Skills and qualifications:

• At least 3 years of experience managing large-scale SEO/PPC and Google AdWords campaigns (and other leading advertising platforms);
• Experience in the FinTech industry would be a significant advantage;
• Proven expertise in SEO, including technical audits, on-page optimisation, and keyword strategy implementation;
• Strong knowledge of SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, HubSpot, etc.);
• Experience with paid search advertising on Google Ads, Facebook Ads, and other platforms;
• Strong analytical skills with the ability to evaluate campaign performance and adjust strategies accordingly;
• Ability to communicate and conduct analysis with a PPC/SEO agency;
• Data-driven mindset with expertise in tracking and optimising key metrics (CPL, CPC, LTV, ROMI/ROAS, ROI/ROR);
• Proficiency in Excel, Google Sheets, and data visualisation tools (Tableau, Looker Studio is a plus);
• Experience working with European markets;
• Experience in retargeting strategies, dynamic ads, and audience expansion techniques;
• Ability to develop and execute conversion rate optimisation (CRO) strategies for PPC landing pages;
• Skilled in competitor analysis and benchmarking PPC/SEO strategies against industry standards;
• A proactive, problem-solving attitude with a passion for scaling digital marketing initiatives.