Вакансия PPC Specialist

Skills

• Google Ads
• Meta Ads
• Google Analytics
• Firebase
• AppsFlyer
• Looker Studio
• Google Tag Manager
• A/B testing
• Microsoft Excel
• Google Sheets

Описание вакансии

How exactly you can influence the development of the Company:

• plan, launch, optimise and support advertising campaigns in digital channels
• develop a PPC reporting system (with the involvement of the Data & BI team)
• test new types of campaigns, tools, strategies within PPC
• search for and connect new channels
• control contracts and bill payments in advertising systems

Challenges for three months:

• become familiar with advertising accounts and the structure of campaigns in advertising systems
• learn the process of launching and maintaining advertising campaigns in digital channels
• learn the process of balance control and invoice payment
• analyse and develop basic reports on the main areas
• propose and carry out a series of A/B tests in advertising systems to improve business performance

To achieve the results, you will need:

• Google Ads, Meta Ads – expert level, 3 years of experience
• experience in planning, independent launch of PPC in accounts, and optimisation of various types of campaigns
• Google Analytics 4 – expert level
• Firebase/Appsflyer – above average
• Google Looker Studio – above average
• Google Tag Manager – above average
• ASA, TikTok – experience will be an advantage
• general marketing expertise: funnel, conversion between stages, methods of influence and dependencies; price and value, value proposition, supply/demand
• understanding of the principles of optimisation of advertising campaigns in Digital, methods of influence on metrics
• understanding of attribution (by time, by channels/campaigns), knowledge of approaches
• understanding of the principles of A/B testing and experience in its application (test design, calculation of results)
• MS Excel / Google sheets – high level
• experience in forecasting and budgeting of indicators
• understanding of the technical process of tracking advertising campaigns
• skills in presenting results
• ability to set tasks for technical specialists