Вакансія Copywriter/Content Writer

Skills

• Facebook Ads
• LinkedIn
• SEO
• WordPress

Опис вакансії

PayDo, a leading Electronic Money Institution (EMI) authorised by the FCA in the UK, FINTRAC in Canada, and MFSA in Malta, operates in 140 countries and over 25 industries.

Job Summary:

Interpret complex and directive data into creative, engaging copy for diverse formats, including articles, lead magnets, landing pages, product copy (UI copy), PR materials, emails, and more, to demonstrate why PayDo is the optimal payment solution for all target audience segments, with a focus on both B2C and B2B markets.

Your regular tasks:

• Create creative and technical articles for the PayDo blog and LinkedIn Newsletters, ensuring alignment with the content strategy and maintaining a high standard of quality.
• Write PR materials to effectively represent the brand in public communications.
• Develop landing page copy (UI copy) that highlights key benefits and drives conversions.
• Collaborate with the marketing lead to craft texts for email campaigns tailored to various audience segments.
• Conduct in-depth research on industry trends, topics, and competitors to develop original, high-quality content that resonates with users and potential clients.
• Maintaining consistent style and literacy across all company materials
• Optimize content according to SEO.
• Develop content strategy aligned with short-term and long-term marketing targets.
• Assign design tasks to support articles and copy with necessary visual elements; engage external vendors, where necessary.
• Apply insights from user research to guide your ideas, and validate your solutions with user testing and analytics that help PayDo stand out from the noise and engage new users otherwise wouldn’t have reached.

Skills & Requirements:

• 3+ years of experience (Middle to Senior level) in content marketing and developing business-focused content within the fintech industry;
• Pro of simple and concise language as well as growth marketing copywriting best practices;
• Experience working on digital marketing collateral (Email, Facebook Ads, etc.);
• Experience working with WordPress;
• Creative mindset and strong communication skills;
• Deep understanding of the product development process;
• Basic understanding of SEO;
• Advanced level of English.

Please note: This role is not only about writing text, it’s also about metrics and promotion.