Вакансія Middle\Senior User Acquisition Manager

Skills

• Google Ads
• Facebook
• Keitaro
• Binom
• Voluum
• Google Analytics
• Google Tag Manager
• A/B testing
• CPL
• Microsoft Excel

Опис вакансії

Looking for a skilled User Acquisition Manager to join our enthusiastic Affiliate Team! If you are interested in working with our own Affiliate Network and launch a new brunch - selling our own traffic - our position will be a perfect match. With us you will find not only work, but a real community where your ideas will be heard and your efforts - valued. Together we change the rules of the game and strive to reach new peaks. Join us if you want to be part of something great and do what really brings pleasure!

Key duties:

• Plan, launch, optimize, and scale advertising campaigns and sources.
• Analyze campaign performance based on key metrics, ensuring alignment with targetings and KPIs.
• Develop of strategies for business growth and optimization.
• Create monthly and quarterly media-buying plans and provide detailed reports.
• Design and conduct A/B tests for new promotional materials, identifying top performers.
• Research and analysis of key markets and competitors.
• Set structured and detailed tasks for creative and technical teams.

Skill and Attributes required:

• 2+ years of successful experience with Google Ads (search, adv360);
• Experience with Facebook - will be a plus;
• Experience with CPA Networks;
• Experience with monthly budgets from $50,000;
• Understanding of marketing metrics, ability to analyze and evaluate the impact on them;
• Experience with analytics and tracking tools (keitaro, binom, voluum);
• Experience with Google Analytics, Google Tag Manager;
• Willingness to learn new interfaces, technologies and advertising platforms;
• English - at least Upper Intermediate;
• Experience in lead generation (home/auto insurance, home services-windows/tubs, etc.) and/or pay per call (aca, medicare, auto, debt, others);
• Experience with CPI, CPL, CPM, CPC, CPA;
• Understanding of QS, LTV, EPC, ROAS, CR, CTR, CPV, RevShare, ROI;
• Excel skills: middle+ level.

We appreciate:

• Creative and strategic thinking, with a focus on identifying and solving problems;
• Attention to detail and the ability to work effectively under tight deadlines and in a multitasking environment;
• Excellent communication skills (oral, written, and presentation);
• Initiative and the ability to generate and implement new ideas;
• Strong self-organization and effective work planning;
• Responsibility and analytical thinking;
• Proactivity and a willingness to learn quickly;
• Ability to analyze information, results, and indicators (spotting errors, team performance analysis).