Вакансия PPC Specialist

Skills

• Google Ads
• Meta Ads
• Snapchat Ads
• Twitter
• TikTok
• Google Analytics
• Meta Pixel
• Microsoft Excel
• Data Studio
• A/B testing
• Google Tag Manager

Описание вакансии

AIR Media-Tech successfully develops the largest ecosystem of media and IT products and services for such platforms as YouTube, Instagram, TikTok, and Facebook.
The AIR Media-Tech ecosystem includes almost 50 services and products using IT, Web3, Blockchain, FinTech, AI and Big Data technologies.

Responsibilities:

• Set up, launch, and optimize paid advertising campaigns (YouTube, Facebook, Instagram, Google Ads, TikTok, Twitter, etc.).
• Participate in developing and implementing performance strategies for digital campaigns, and form sales funnels.
• Plan and post in media channels for PPC promotion of AIR brands/services (including international markets).
• Conduct hypothesis testing (A/B testing) to improve the performance of advertising campaigns.
• Give recommendations on creatives based on studying the target audience and its interaction with the advertising platform.
• Analyze, and look for new channels to attract targeted traffic (Prepare technical specifications for setting up web analytics).
• Be able to configure Google Analytics 4 and Google Tag Manager.

Why should we choose you:

• Do you have at least 5 years of experience as a PPC Manager.
• Experience launching multilingual PPC campaigns (US, Canada, LATAM, etc.).
• Google Ads (Search, Display, Video, App, pMAX), Meta Ads, TikTok Ads, Snapchat Ads, Twitter Ads.
• Google Analytics (UA and GA4), Meta/TikTok/Twitter Pixel.
• Solid understanding of traffic attribution models.
• Solid understanding of key unit economics and media buying metrics (CPA, CAC, LTV, Churn, CTR, CR, CPV, IS).
• Experience with large projects and budgets.

Will be a plus:

• English - upper intermediate.
• Have experience with Google Analytics and GTM.
• Expert in Excel and Data Studio.