Вакансия Business Analyst

Skills

• DAM
• Sitecore
• CMS
• Drupal
• CRM
• Salesforce
• AI
• Jira
• PDLC
• BPMN
• Adobe Creative Cloud
• Google Analytics
• Microsoft Office
• Excel
• Microsoft PowerPoint
• Microsoft Visio
• Mural

Описание вакансии

As a Business Analyst specialized in Marketing workflows, you will be responsible for analysing, and implementing solutions related to marketing operations (CRM, Social Media, Content, Website, etc.). Also, analyse and improve our business processes and workflows, with a focus on efficiency and effectiveness. You will work closely with cross-functional teams, including Group Marketing, IT MSE, Agencies & studios to understand their needs and define the best use of Nestles IT products.

Key Responsibilities:

• Serve as the subject matter expert on Marketing processes, providing guidance and recommendations on the implementation of IT systems and tools to optimize processes and deliver value to the business.
• Work with stakeholders to understand business requirements and identify opportunities for Marketing workflows and process improvement.
• Analyse and document workflows, processes, and new ways of working.
• Develop functional requirements and specifications for Marketing Operations, systems and tools in collaboration with the relevant IT product group.
• Work with other IT teams to implement and integrate solutions with other systems and tools.
• Collaborate with innovation teams or other operational teams related to Marketing Operations.
• Conduct gap analysis and recommend solutions for process improvement.
• Collaborate with development teams to ensure solutions are implemented to meet business requirements.
• Provide ongoing support and maintenance for new tools and processes.
• Collaborate with all stakeholders including external partners (solutions vendors, agencies), who will be contributing to the marketing operations requirements.

Skills Required:

• Strong analytical skills and the ability to analyse complex business processes and interdependencies.
• Understanding of business processes and ability to translate it into application requirements.
• Familiarity with marketing operations, workflows and processes, content platforms such as DAM (e.g. Sitecore), CMS (e.g. Drupal), CRM platforms (e.g. Salesforce), Social Media Platforms, and new Technologies applied to Marketing operations (AI technologies), automation (RPA, AI Agents…).
• Experience with tasks and requests management tools such as Jira/Jira Service Management.
• Understanding of Product Development Lifecycle (PDLC) - Discovery methodologies, Design thinking and Design validation approach.
• Proven experience with Business Process Management (BPM) and Workflow Management (WFM) tools, concepts and methodologies.
• Experience with Business Process Modelling (BPMN) and Workflow Modelling tools.
• Familiarity with digital marketing tools, such as Adobe Creative Suite, Google Analytics, and social media platforms a plus.
• Proficient in the use of the Microsoft Office Suite, including Excel, PowerPoint, Mural, Visio.
• Fluent in English.