Курс SMM manager

Програма курсу

SMM Basics

• Introduction to SMM
• Who Is an SMM Specialist?
• The Most Popular Social Media Platforms Overview
• Summary

GenAI Essentials

• How GenAI Works
• Limitations of GenAI
• Prompting
• Responsible Use
• GenAI for Learning and Work
• How to Keep Up With AI

Social Media Research. Creating Ecosystem

• Competitor Analysis
• Defining and Segmenting the Target Audience
• Social Media Platforms Ecosystem
• Organic Reach Sources

Content Strategy

• Content Strategy Building
• Text Content
• Visual Content

Advertising and Promotion

• Meta Ads Setup
• Meta Audience Types
• Meta Ads Campaigns
• Creatives. Ad formats
• Optimization of Advertising Campaigns

Influencer marketing

• Communication, Writing Proposals, Briefing
• Platforms for Finding Influencers, Campaign Budget Formation
• Campaign Launch, Key Metrics, Analysis, and Conclusions
• Collaboration Formats, Reaching out, and Communication
• Influencer Marketing as a Part of SMM

Communication and Stress Management

• Introduction to Communication & Stress Management
• Confidence Building and Stress Management
• Diction, Filler Words Reduction, and Body Language
• Public Speaking
• Job Interview
• Written Communication
• Social Media Communication Skills Development

SMM strategy

• SMM Strategy and Its Key Components
• Budgeting Approaches
• Approaches for Creating an SMM Strategy
• SMM Goals, KPIs, and Metrics

Building Portfolio

• Portfolio
• Vacancies Overview

Team Collaboration

• Teamwork Organization
• Effective Team Collaboration in SMM

SMM at Mate - Case Module

• How SMM Works at Mate?
• Mate's Social Media Magic (Instagram, LinkedIn, TikTok)

Employment

• Employment Roadmap
• Preparing Your Resume
• Interview Preparation
• Cover Letter Preparation
• Google, LinkedIn, DOU, Djinni
• How to Find and Apply for Vacancies
• Job Search Tips: Talking to Recruiters
• Work details FAQ

Особливості курсу

• Навчання у власному темпі
• Дзвінки з менторами
• Чат з одногрупниками
• Навчальні матеріали "без води"
• Робочі проєкти в портфоліо
• Гарантія працевлаштування