Курс PPC manager

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• How Education Process Works
• How the Platform Works
• How to Study Effectively
• How Employment Process Works

Digital Marketing Basics

• Marketing Introduction
• Offline Marketing vs. Online Marketing
• Google Ads Search
• Keywords
• Your First Media Plan
• Growth Opportunities
• Course Overview

GenAI Essentials

• How GenAI Works
• Limitations of GenAI
• Prompting
• Responsible Use
• GenAI for Learning and Work
• How to Keep Up With AI

Marketing Strategy and Market Research

• Introduction to Marketing Strategy
• Market Sizing
• Competitors Analysis
• Customer Portrait
• Formulating objectives, selecting marketing tools and channels
• Building and Measuring Marketing Success

Ad Copy & Visuals

• Text Content
• Visual Content

Search Advertising in Google Ads

• Google Ads Set Up
• Campaign Structure
• Campaign Objectives
• Conversions
• Campaign Types
• Creating an Ad
• Additional Settings of Google Ads Campaigns
• Google Search Optimization

Google Display Network

• Campaign Creation
• Targeting
• Ads Creation
• Google Display Ads Optimization

Meta Ads (Facebook, Instagram)

• Meta Ads Overview
• Meta Ads Setup
• Meta Audience Types
• Campaign Objectives
• How to create Meta Ad Campaign
• Creatives. Ad formats
• Optimization of Advertising Campaigns

Digital Marketing Analytics

• DM Analytics Overview
• Metrics of Effectiveness
• Paid Advertising Analytics
• Web Analytics
• Social Media Analytics
• Email Marketing Analytics
• CRM Analytics
• Reporting and Analysis

Building Portfolio

Portfolio Project.

Employment

• Employment Roadmap
• Preparing Your Resume
• Interview Preparation
• Cover Letter Preparation
• Google, LinkedIn, DOU, Djinni
• How to Find and Apply for Vacancies
• Job Search Tips: Talking to Recruiters
• Work details FAQ

Особливості курсу

• Вакансії партнерів
• Уроки англійської
• Кар'єрний модуль
• Пробні співбесіди
• Модуль про роботу з ШІ
• Сертифікат про проходження курсу
• Навчання у власному темпі
• Дзвінки з менторами
• Чат з одногрупниками
• Навчальні матеріали "без води"
• Робочі проєкти в портфоліо
• Гарантія працевлаштування